A Deep Dive into the World of Online Piracy and Anti-Piracy Efforts

The recent announcement by the Alliance for Creativity and Entertainment (ACE) regarding the shutdown of, a prominent pirate streaming platform specializing in wrestling events, has once again brought to light the ongoing battle against …

The recent announcement by the Alliance for Creativity and Entertainment (ACE) regarding the shutdown of, a prominent pirate streaming platform specializing in wrestling events, has once again brought to light the ongoing battle against online piracy. With ACE’s collaboration with DAZN, a prominent broadcaster and ACE member, the takedown of marks a significant milestone in the fight against copyright infringement in the digital age.

Understanding and Its Impact was not just another pirate streaming site; it was a hub for wrestling enthusiasts to access content from leading promotions such as WWE, AEW, Impact, ROH, and NJPW. The popularity of these events is undeniable, as evidenced by the staggering traffic numbers reported by ACE. With over 253 million visits in the past year alone, had a massive global audience, with a significant portion of its traffic coming from the United States, the United Kingdom, India, and Canada.

The partnership between ACE and DAZN in taking down underscores the collaborative efforts required to combat online piracy effectively. DAZN’s vested interests in combat sports, including the Impact promotion, provided valuable insights and resources in targeting and its associated domains.

The Takedown Operation and Its Impact

ACE’s strategy of identifying and confronting the site’s owner in Uttar Pradesh, India, reflects a proactive approach to enforcement. The ‘knock-and-talk’ approach, although not without its challenges, has proven successful in previous takedown operations. DAZN’s Chief Operating Officer, Ed McCarthy, emphasized the importance of protecting intellectual property to sustain investments and provide quality content and services to fans.

While was the primary target, it alone couldn’t account for the reported 253 million annual visits. The analysis of traffic data reveals fluctuations in visits, with a noticeable decline following ACE’s intervention in India. However, accounting for the remaining visits across associated domains and variants presents a complex picture, highlighting the challenges in quantifying the full scope of online piracy.

Challenges and Complexities in Anti-Piracy Efforts

The landscape of online piracy is multifaceted, with numerous domains, clones, and look-a-like sites mimicking’s model. These sites often carry identical or substantially similar content, posing challenges in distinguishing legitimate platforms from infringing ones. Additionally, domain redirections, sub-domain complexities, and evolving tactics employed by pirates further complicate anti-piracy efforts.

ACE’s approach of redirecting seized domains to enforcement pages demonstrates a proactive stance in disrupting pirate networks. However, the effectiveness of these measures in deterring future infringements remains a topic of debate within the anti-piracy community.

Implications for the Future of Anti-Piracy Measures

The takedown of serves as a case study in the ongoing battle against online piracy. While significant progress has been made, the resilience of pirate networks necessitates continuous vigilance and innovation in enforcement strategies. Collaborative initiatives between rights holders, broadcasters, enforcement agencies, and technology providers are crucial in safeguarding intellectual property rights and fostering a fair digital ecosystem.

The evolving landscape of streaming platforms, licensing agreements, and consumer behavior adds complexity to the anti-piracy landscape. Balancing the need for accessibility, affordability, and legal compliance remains a central challenge for stakeholders across the entertainment industry.


The demise of reflects a broader narrative of the challenges and successes in combating online piracy. While enforcement actions like takedowns play a vital role, addressing the root causes of piracy, including consumer demand, pricing models, and content availability, requires a multifaceted approach.

As technology continues to evolve, so too must anti-piracy measures adapt and innovate. Collaboration, transparency, and education are essential pillars in building a sustainable digital ecosystem that respects intellectual property rights while meeting the diverse needs of global audiences. The takedown of serves as a reminder of the ongoing efforts to uphold creativity, innovation, and fairness in the digital age.

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